British independent band WEAK13 have released the ‘Loyal Coward’ music video set in the Viking Age today (January 13th 2018) featuring the Svartland Living History Society. who hail from Wolverley, near Kidderminster. Their latest music video, taken from their album ‘They Live’, is definitely the most commercial sounding WEAK13 song to date but nothing is ever quite what it seems in regards to how the band functions.

Check out the new video below:

Normally a WEAK13 tune is coated in semiotics, subliminal messages or loud subtext but the first glance of ‘Loyal Coward’ appears surprisingly landmine free, extremely mainstream and very radio friendly. Whilst on the surface it appears as if this is them selling out it’s more than likely that this a clever rouse rather than a U-Turn but are they really playing with people’s minds?

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